Field Notes is a short-form podcast sharing practical guidance from the world of market research and insight work. Each episode unpacks a core concept or approach to help teams navigate projects with clarity and confidence.
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In this episode, we’re covering an introduction to Creative Testing. We’ll touch on types of creative assessment and the importance of engaging creative teams as both partners and stakeholders.
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In this episode, we’re covering an introduction to Concept Testing – what it is, when to use it, and some key factors to consider when you’re selecting your approach.
In this episode, we’re talking about product testing – mainly, some key factors that should be planned for to make sure you’re getting the answers you need, in the timelines you need them in.
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