The Insights Edit
Ideas worth saving – and using. This living archive of thought leadershiphas been authored and curated to spark new questions, support better decisions, anddeliver insights you can apply right away.
Where curiosity meets clarity
Cultural Insight
Menopause is a market: The untapped power of midlife women
Why speaking boldly to this quiet market is a loud opportunity
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Cultural Insight
Backpacks, lockers, and brand power: Gen alpha’s cultural coming of age
Why the high school transition is a pivotal moment for brands to show up and stay relevant
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