Introduction

These Website Terms & Conditions of Use("Terms") govern your use of the website located at www.theoryinfield.com (the "Website"), which is operated by Theory in Field, a consulting and market research firm. By accessing or using this Website, you agree to comply with and be bound by these Terms. If you do not agree with these Terms, please refrain from using this Website.

1. Acceptance of Terms

By accessing or using the Website, you acknowledge that you have read, understood, and agree to be bound by these Terms. Theory in Field may modify these Terms at any time without prior notice. Any changes will be posted on this page, and your continued use of the Website after such changes constitutes your acceptance of the revised Terms.

2. Use of the Website

You agree to use the Website only for lawful purposes and in accordance with these Terms. You must not:

Theory in Field reserves the right to suspend or terminate your access to the Website at its discretion if it believes you have violated these Terms.

3. Intellectual Property Rights

All content and functionality on the Website, including text, graphics, logos, icons, images, videos, and the selection and arrangement there of, in addition to any concepts, know-how, tools, frameworks, software, applications, technology, algorithms, models, processes, and industry perspectives embedded in the foregoing (the “Site Content”), is the exclusive property of Theory in Field, and is protected by applicable copyright, trademark, and intellectual property laws. You may not copy, reproduce, modify, reverse engineer, alter (including the removal or disabling of any security ortechnological safeguards), upload, publish, transmit, or distribute the Site Content in any way without our written permission, except as outlined in Section 4 (Use of Site Content).

Trademarks

The trademarks, service marks, designs, and logos (collectively, the “Trademarks”) displayed on the Website are the registered and unregistered trademarks of Theory in Field and its licensors. You agree that, except as expressly permitted by us you will not refer to or attributeany information to Theory in Field in any public medium (e.g., press releases, websites, or public social media) for advertising, promotional purposes, or to inform or influence any third party. You also agree not to use or reproduce any trademarks or imply any endorsement by Theory in Field.

4. Use of Site Content

Theory in Field grants you a limited, non-exclusive, non-transferable, revocable license to access, display, and print one copy of the Site Content on any single computer solely for your internal, business use, provided that you do not modify the Site Content in anyway (including creating derivative works), that you retain all copyright and other proprietary notices displayed on the Site Content, and that you otherwise comply with these Terms. You may not otherwise reproduce, modify, reverse engineer, distribute, transmit, post, or disclose the Site Content without Theory in Field’s prior written consent. Furthermore, you may not "mirror" the Site Content or any portion thereof without Theory inField’s express written consent. The license granted in this section will automatically terminate if you do not comply with these Terms.

5. Privacy and Data Collection

Your use of the Website is also governed by our Privacy Policy, which explains how we collect, use, and protect your personal information. By using the Website, you consent to the collection and use of your personal data as described in the Privacy Policy.

6. Third-Party Links

The Website may contain links to third-party websites or resources. These links are provided solely for your convenience. Theory in Field does not endorse or control the content of third-party websites and is not responsible for their availability, accuracy, or legality. Access to third-party websites is at your own risk, and you should review the terms and privacy policies of those sites before using them.

7. Disclaimers

The Website and its content are provided on an "as is" and "as available" basis. Theory in Field makes no representations or warranties of any kind, either express or implied, regarding the accuracy, completeness, or reliability of the Website or its content. We do not guarantee that the Website will be free from errors, viruses, or other harmful components.

Theory in Field shall not be liable for any damage sarising from the use or inability to use the Website, including but not limited to direct, indirect, incidental, punitive, or consequential damages.

8. Limitation of Liability

To the fullest extent permitted by applicable law, Theory in Field shall not be held liable for any loss, damage, or injury, whether direct, indirect, incidental, special, or consequential, arising out of or in connection with your use of the Website, including without limitation any reliance on the Content or the inability to access the Website.

9. Indemnification

You agree to indemnify, defend, and hold harmless Theory in Field, its affiliates, employees, agents, and partners from and against any and all claims, liabilities, damages, losses, and expenses, including legal fees, arising from your use of the Website or your violation ofthese Terms.

10. Governing Law and Dispute Resolution

These Terms shall be governed by and construed inaccordance with the laws of the Province of Ontario, Canada, without regard toits conflict of law principles. Any disputes arising under or in connection with these Terms shall be resolved exclusively in the courts located in Toronto, Ontario.

11. Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect. The invalid provision will be modified to the extent necessary to make it enforceable while reflecting the intent of the original provision.

12.Termination

Theory in Field may terminate or suspend you raccess to the Website, without prior notice, if you violate these Terms. Upon termination, you must immediately cease all use of the Website, and any rights granted to you under these Terms will terminate.

13. Entire Agreement

These Terms constitute the entire agreement between you and Theory in Field regarding the use of the Website. Any prior agreements or communications, whether written or oral, are superseded by these Terms.

If you have any questions or concerns regarding these Terms & Conditions, please contact us at:

Theory in Field
1190 Dundas St. E, Suite 722
Toronto, ON
M4M 0C5
Canada
Email: contactus@theoryinfield.com